president of premier fitness source

Phil Verstraete

Education: University of Minnesota, Twin Cities campus – Psychology (and the “mean streets” of St Paul/Highland Park)

Career Snap Shot: I started selling lawn care and snow shoveling services to my neighbors at about age 12. As an adult, I have been involved in the fitness industry my entire career; working in health clubs, for fitness equipment manufacturers and with dealers of exercise equipment. My business partner and I founded Premier Fitness Source in 2012 and we have striven to provide exceptional value in exercise equipment, while operating with uncompromising business ethics. It has been my life-long goal to make the world a healthier place.

Favorite Projects: With the untiring help of God and my wonderful wife Lisa, I have raised two empathetic, loving, happy, and productive young men.

Favorite Quote: Perfection is not attainable, but if we chase perfection we can catch excellence.

Hobbies/Interest: Family, The fitness industry, Reading, Fishing, Skiing, Personal fitness

Favorite Fitness/Sports/Wellness activity: Hiking, Tennis, Kayaking, Jogging

Certifications: 1) A.C.E. Personal Trainer & 2) A.C.E. Fitness Equipment Expert – Instructor

Kevin Wallace

Education: B.S. in Exercise Science from Auburn University

Career Snap Shot: I started in this industry back in 1992 working in gyms throughout my H.S. and College career. After college I moved back to Atlanta and started working with Atlantic Fitness (AF) managing their Buckhead store location. In 2000, AF was purchased by Fitness Resource and I continued managing and opening locations for them up until 2007. From late 2007 until 2011 I spent some time outside of the industry in the banking/financial sector. During this time is when I discovered my professional life was truly meant for the fitness industry. In 2011 I jumped back in the industry doing Commercial Sales for Innovative Fitness, which eventually led me to partner with Phil Verstraete and Matt Warren to start Premier Fitness Source in October of 2012.

Favorite Projects: Premier Fitness Source & Fitness Equipment Sales have been the best professional project I have ever been a part of. It is a labor of love and I would not trade it for any other job out there. Professionally, this has been the most rewarding project I have taken on and I love coming to work each and every day and thoroughly enjoy each and every person I work with.

Favorite Quote: Whether you think you can, or you think you can’t, you’re right! – Henry Ford. Anything worth doing, is worth doing right. – Hunter S. Thompson

Hobbies/Interest: Auburn University Athletics (especially Football), Anything Comic Book related (graphic novels/comics, movies, Art, etc.). Watching my kids in their various activities (basketball – son, competitive cheer – daughter)

Favorite Fitness/Sports/Wellness activity: Weightlifting, playing basketball with my son

Certifications: CPR certified, ACE Fitness Equipment Expert

Matt Warren

Education: Sequoyah High School, Canton GA, Georgia Institute of Technology Graduate (Cum laude), Atlanta, Ga.

Career Snap Shot: 15 years experience in the fitness business. All areas covered over that time from retail and commercial sales, management, ownership, service, delivery, purchasing, etc. Jack of all trades, Master of none.

Favorite Projects: Building anything.

Favorite Quote: “Those who cannot remember the past are condemned to repeat it.” (George Santayana-1905).

Hobbies/Interest: Finance, Budgeting, Politics, anything related to Clark Howard topics.

Favorite Fitness/Sports/Wellness activity: Powerlifting, Strongman.

Certifications: Sprint 8, ACE Certified Fitness Equipment Expert.

Donnie Floren

Education: B.A. in Education University of Georgia; MBA Mercer University Atlanta

Career Snap Shot: Owmer and President of Fitness Equipment Sales 1991- 2013

Favorite Projects: Working with Cannon Church's Cancer Ministy

Favorite Quote: Don't let your past define your future.

Hobbies/Interest: Fishing/reading/spending time with my family/volunteer work.

Favorite Fitness/Sports/Wellness activity: Riding my Exercyle/walking.

Harley Duncan

Education: Texas Tech University

Career Snap Shot: General manager at Bally Total Fitness Houston TX, Sales manager at Troy Barbell Houston TX, Project manager at Fitness Equipment Sales Atlanta GA

Favorite Projects: Union City recreation center – I was able to be involved with this project from pre-construction to installation and to take a drawing with nothing but measurements to see the final walkthrough was a great experience.

Favorite Quote: 10 things that require zero talent Be on time. Work ethic. Effort. Body Language. Being coachable. Energy. Attitude. Passion. Doing extra. Being prepared.

Hobbies/Interest: Travel, trying new restaurants and walking our dogs on the beltline.

Favorite Fitness/Sports/Wellness activity: I enjoy my time in the gym, playing bad golf and enjoy the outdoors.

Matt Cook

Education: Associates in Business Management from Radford

Career Snap Shot: Sales Manager for Fitness Resource for 2 years, Opened Johnson Fitness and Wellness first store in 2014 in Atlanta. Worked as store manager for 4 years.

Favorite Projects: Love working with the commercial team and developing 3-D designs for Clients opening gyms.

Favorite Quote: “If Opportunity doesn’t knock, build a door”

Hobbies/Interest: Sports, going to the lake with my chocolate lab Lincoln, exercising and staying healthy.

Favorite Fitness/Sports/Wellness activity: I enjoy Hiking, Swimming, playing basketball, golf and tennis.

Certifications: EC Design Beginner, intermediate and expert certification. Sprint 8 Certified


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